ANACAM MAGAZINE - n.3 luglio | settembre 2020

Il dato percentuale sul totale delle transazioni è in crescita costante The percentage of total transactions is growing steadily systems in business management are even more relevant for small and medium-sized companies, where the process optimization can signi- ficantly change the competitiveness of the offer, both in economic terms and in service quality. Many costumers have only become aware of these advantages due to the covid-19 emergency but in Italy, com- pared to other European countries, the road ahead is still long. have often been eschewed. But does this also apply to lifts, or at least to the spare parts market? The answer is: not always, not everywhere, and not immediately. What we are experiencing and obser- ving is a certain resistance to change on the part of lift manufacturers who are initially doubtful of the on-line advantages in improving the efficiency of the supply chain, only to change their mind once the ice is broken and become their most ardent supporters. A well-structured eCommerce plat- form is in fact a privileged access por- tal to products and services offered by our suppliers, which can go far beyond a simple order. The real-time updating of catalogs, the constant introduction of new products, the display of net pri- ces, real-time availability, high-resolu- tion images, exhaustive descriptions of each individual item, shipment tra- cking, are all undoubtedly a starting point. The most advanced systems also in- tegrate advanced solutions for order approval process management, for product traceability in terms of batch or serial numbers, for autonomous re- trieval of product certifications, even for interfacing with customer mana- gement systems, significantly contri- buting to the digitization of business processes and allowing to reduce the workload of internal resources by freeing them of various redundant ac- tivities subject to human error. The most popular systems are un- doubtedly the multi-platform and multi-channel ones: eCommerce can be accessed on computers or mobile devices through apps optimized for mobile phones or tablets and allows digital interaction with traditional sales channels, where the orders can be placed online and products can be shipped or collected directly from physical warehouses. The positive effects of using these 26 FOCUS d i A l e s s a n d r o C at t e l a n