ANACAM MAGAZINE - n.3 luglio | settembre 2020

number is 410 billion euros, or 19% of total tur- nover between companies, which is approximately 2200 billion euros. This data refers to B2b eCom- merce by Italian companies in 2019, according to the research by the Digital B2b Observatory of the School of Ma- nagement of the Politecnico di Milano. Transactions are mainly focused on the automotive (24%), consumer goods (19%) and pharmaceutical (5%) sectors. The percentage of total transactions is growing steadily, but a further change of pace is expected due to the covid-19 emergency, when eCommerce systems guarantee a stability of supply services even in conditions of extreme organiza- tional difficulty. In recent months, digital commerce solutions have become a con- stant presence in our daily lives, so much so that traditional sales channels The ecommerce trends in 2020 , scenarios and opportunities at the time of the coronavirus On-line shopping has not been effective in all sectors 25