ANACAM MAGAZINE - n.3 luglio | settembre 2020

la nuova veste grafica di ANACAM MAGAZINE Comunicare e informare sono da sempre due obiettivi strategici per Anacam Communication and information have always been two strategic objectives for Anacam the lift sector. Following the Associa- tion’s new course, after 27 years the time has come for Sviluppo Impresa to give way to ANACAM MAGAZI- NE. Motivated by President Codebò, we discussed what could be useful for the members, and which narra- tive style was more in keeping with Anacam’s new, modern approach of perceiving communication. In this re- gard, ANACAM MAGAZINE aims to embody an integrated communication involving both traditional and digital media, while also conveying a sense of novelty. The new graphic design is complemented by a new name that en- hances the magazine’s identity making it directly linked to the Association. However, the innovations go beyond the mere form. In fact, a reorganiza- tion of the contents by monographic themes was considered. The intent is to create a magazine that can be used as working and consultation tool. The only way to venture on this new path was by entirely dedicating this first is- sue of the magazine to the changes the pandemic has inevitably introduced in the management of companies and of our Association. As Charles Darwin said “It is not the strongest of the species that survives, but the one that adapts best to change”. a new form of communication sviluppo impresa become s Anacam Maga z i ne Communication and information have always been two strategic objec- tives for Anacam, ever since in 1972, the magazine Elevatori became its official house organ. Dating back to 1975, Servizio Diffusione Anacam, was the first printed newsletter made entirely in the offices of the national headquarters. The first issue of Noti- ziario Anacam was released in Janua- ry 1990. Anacam Informazioni was launched in 1991-1992: initially it was sent to members by ordinary mail biweekly. It became monthly in 2006 and in 2011 it was sent as a circular e-mail. The first issue of Sviluppo Im- presa was printed in 1993 to expand the communications provided throu- gh Anacam Informazioni. Anacam’s communication has always followed the evolution of the Association and 7