genze, piante dell’edificio, ecc.); • informazioni al pubblico (notizie, previsioni meteo, servizi, ecc.); • pubblicità di prodotti e servizi di zona; • informazioni per migliorare il servizio all’utente in particolari edifici (attrazioni turistiche o culturali, musei, fiere, ecc.); • informazioni per migliorare la customer experience (per esempio per ridurre la percezione del tempo di attesa/corsa); • tracciamento degli utenti (genere, età, modalità di imbarco, ecc.) e riconoscimento biometrico come password di accesso all’edificio o per personalizzare le operazioni dell’ascensore (come i tempi di apertura/chiusura porte). In definitiva, quando si ha a che fare con le possibilità offerte dagli specchi magici, il solo limite è... l’immaginazione. * LU-VE Group, Uboldo (Varese, Italy) mirrors logged on to the same network, managing the contents distribution, from a single PC, for all the connected devices giving different scheduling and layout to every single magic mirror. The most advanced software can manage (via internet) a network of devices that are connected to different local networks and are physically located far away from each other (e.g. international hotel chains). All contents can be created, scheduled, and distributed from a single central office. The future The future of interactive lift cars is now (also applying the IoT technology). The magic mirrors can provide new infinite opportunities such as: • customised information/service focused on the user’s needs (e.g. “Design for All” approach: e.g. large push button on touch screen for visually impaired people); • safety information (emergency behaviour guidelines, building map, etc.); • public information (news, weather forecasts, services, etc.); • advertising of local area products and services; • enhanced service experience in special buildings (tourist and cultural attractions, museums, exhibitions, etc.); • enhancing customer experience (e.g. reduce perceived waiting/travel); • passenger tracking (gender, age group, boarding modes, etc.) and biometric recognition as a password to access the building, or to customized lift operations (e.g.: door opening/closing time). In the end, when dealing with the magic mirror possibilities, the only limit is… imagination. * LU-VE Group, Uboldo (Varese, Italy) 55 Due specchi magici installati a Venezia, presso Fondaco dei Tedeschi, da Vergati Srl/Two magic mirrors installed in Venice at Fondaco dei Tedeschi by Vergati Srl
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